Less than one day after dismissing the idea that the media has a liberal bias, it looks as though I may have to eat some of my words. That evening, NPR ran this story about how network news coverage is heavily bias in favor of Barack Obama.
The Tyndall Report has monitored news coverage of presidential candidates since 1988. This election cycle, they claim that there is an unprecedented bias in favor of one candidate. As evidence, they point out that there has been “41 stories by the three network newscasts on Obama between May 2 and July 2; in comparison, there are 17 stories about Republican Sen. John McCain.”
That is certainly unbalanced. But is it really unfair? The first thing I thought as I read the article was that the dates Tyndall chose seem arbitrary. Why a two month period? Why start on the 2nd? I suspect those dates were chosen to “pad” the stats. I bet they looked for the time period in which the coverage was most unbalanced. Furthermore, I noticed that the time period overlaps with the last weeks of the hotly contested Democratic primary. Of course Obama (and Clinton) would be mentioned more than McCain for much of that time period. I also wondered why Tyndall limits his data to just the three major television news networks.
In their own defense, the networks pointed out that not only was coverage of Obama due to the primary, but also that they don’t set the number of interviews, the candidates do. Obama has made himself more available. Furthermore, the public knows less about Obama than they do about McCain so they have an obligation to inform them. Lastly, the networks claim that future coverage will balance out as we approach the election.
One last note, even Tyndall points out that even though Obama has received more coverage, it has not all been positive coverage. “Obama is the center of attention in this election, and we can just predict that will happen all the way through to November. This is a test for Obama to see if he has the chops to become president.”






















It’s also not necessarily a liberal bias based on the fact that Obama’s story just seems to be more interesting to people. Thus, more coverage. For instance, if the republican candidate was as flashy and as interesting to people I think they would focus more on that candidate. It doesn’t appear to be about politics. I would liken the media coverage on Obama more akin to an E Entertainment Spotlight report rather than an actual political bias. Either way it’s lame.
That’s another great point. I’m not surprised that the network news reps didn’t bring it up. They still want to give the illusion that they’re about news and not about entertainment.
Not to mention the fact that the first African-American president is history making news while a while an older, white, male, war veteran is…well…y’know…the status quo.
Two months in one election does’nt prove anything.Obama is going to get more press just because of who he is.
If you really want to know whether there is a liberal bias you would have to go back over many elections since previous to this election all candidates were European males with nothing differnt or historic about any of them to warrant more articles about either one.
Now if you found a pattern of favoritism for one party over the other let’s say in the last 3 months of many elections then maybe you would have something.
However there is another point which has been overlooked and that is the bias of certain networks/newspapers. I think we can agree that certain networks lean more one way than the other but how many stories do they print because that can skew the results